17 Sundays – Shopify Project

When we were 17, we smelled like teen spirit, knew all the words to ’Hold on’ by Wilson Phillips, could occasionally do The Humpty Dance and were always ready to…stop…for some quality Hammer time. The Sundays, Pixies, and Sonic Youth were the sound track of our weekends as we tried to make denim overalls work, match flannel shirts with babydoll dresses and rocked super high waisted carrot top jeans with baggy Cherry Lane grandpa tees. We never missed an episode of Twin Peaks or 90210, hurtling towards adulthood was new and exciting, creativity was expressed through fashion and self awareness started to bloom.

Today, even though we STILL know all the words to ’Hold on’, we have managed to put together a pretty impressive resume of fashion industry achievements, gained huge amounts of experience and worked with some of Australia’s leading denim and co-ordinate brands. In 2010 we came together, united by a passion for bespoke denim , high quality lifestyle co-ordinates and a desire to shake things up in the world of plus size fashion. We believe that fashion shouldn’t judge, stereotype, ostracise, or exclude. To us, fashion is simply self-expression and is a means to enhance every lifestyle.

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